In a few years, India will surpass China as the most populated country in the world. This reflects the enormous untapped potential of the Indian market, waiting to be harnessed. Almost all American companies like Google, Amazon and Uber have been relatively successful in the Indian market. But there is one notable absentee: Apple.
Apple, a colossus of our generation, has conquered every market it has ever entered. Surprisingly, it commands just 1% of the smartphone market in India. From various clashes with the Government to top executives leaving Apple India and not being able to open retail or manufacturing in India, it’s been a tough ride for Apple. But the problem runs deeper than that.
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