Articles

Piperleaf India Project Report

The Company – Piperleaf India Our client, Piperleaf India, is a Gurgaon-based ethically vegan food company that was started in the year 2020 with an objective to introduce plant-based food products such as chocolates, dairy alternatives, animal protein alternatives, etc. They envision making people aware of the benefits of a plant-based diet and bridging the …

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Indian Retail's White and White Horse

‘White and White’ Horse of Indian Retail- DMart

Two principles that Walmart applied during its most successful days were that of EDLP (Everyday Low Prices) and Cluster-based Expansion. Giving discounts brings people. Cluster-based Expansion is a process by which you specifically focus on particular areas and gain greater market share in every such area before expanding to faraway locations. Lowered Transportation, Warehousing Costs because of area concentration and increased visibility and perception in a local market enables stores to have larger profits.

Avenue Supermarts(D-Mart) took this to heart. You can walk into a D-Mart store and receive a discount regardless of whether it is a special occasion or not. How do they manage this? It involves a very complex process that reduces costs aggressively: no decorations, no advertisements, very little employee costs with no IIM Graduates, and hiring of contract labor in the stores. Besides, they buy goods in bulk from suppliers and here bulk means really large. It is a cycle: the everyday discounts ensure greater customer footfall and then D-Mart uses that to get a Trade Discount on the bulk orders from the suppliers they deal with. This Trade Discount goes back to giving more discounts to the customers. D-Mart is also known to make quick payments to its suppliers: they receive a cash discount for paying back in 5 days whereas Big Bazaar, for example, pays back after 30 days. This cash discount is again used to retain customers for the store.

Mississippi Mania

The Mississippi Mania is a classic example of a Currency Crisis. In this article, we break down one of the original crises of the 18th century.

Lebanon Lives On

Lebanon’s financial collapse which began in 2019 is a story of how a vision for rebuilding a nation once known as the ‘Switzerland of the Middle East’ was derailed by corruption and mismanagement. Lebanon has lived through a lot. Between an explosion, coupled with the adversities caused by the pandemic and the resulting shortages, rolling …

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The Road to Serfdom – Reviewed

The Nobel laureate Friedrich Hayek’s book, The Road to Serfdom remains the defining 20th-century statement of a certain kind of liberalism. Its philosophical arguments against central planning and centralisation are echoed by modern liberals even today. Yet, shifts in ideological context mean that the set of issues Hayek prioritises no longer remain as obviously relevant. Furthermore, …

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USD and the Rise of Cryptocurrency

A World Reserve Currency is a foreign currency that is held by the national banks of every country. In this issue of the Main Divide, let’s explore the relevance of the US Dollar in the age of crypto.