We have seen how Hypebeast culture has taken over the whole world today. Sneakers and other such items are valued at hundreds and thousands of dollars.
But why does this happen?
To understand this phenomenon, we look at Supreme, a brand which is now valued at more than a billion dollars.
Supreme was a year skateboard shop in New York and was relatively unknown. But it has suddenly shot to fame, even though it only has 12 stores in the world. Supreme has also led to the strengthening of the ‘arbitrage’ industry, where people buy ‘Hypebeast’ items for lower prices and then sell it for higher prices for profit. People might disregard this brand as a fad but it would be unwise to not follow this brand’s rise through the years.
Want to know more about this meteoric rise? Watch the video.